E-Business Management Strategies: A Business-To-Business Case Study

attention from entrepreneurs, executives, investors, and industry observers. In commenting about the impact of Internet technology and E-commerce on the world’s economy, former Vice President Al Gore stated: We are on the verge of a revolution that is as profound as the change in the economy that came with the industrial revolution. Soon electronic networks will allow people to transcend the barriers of time and distance and take advantage of global markets and business opportunities not even imaginable today, opening up a new world of economic possibility and progress (Turban et al., 2000). As information technologies developed, novel ways of business process redesign emerged, creating turmoil in the industry. Organizations today frequently redesign their processes in ways that provide new competitive advantages. Success breeds imitation and invites more entries to E-business. There are many spectacular successes, but there are also many failures. As technology continues to develop, organizations are in constant search for new business models and available resources to gain competitive advantages. Chairman of Microsoft, Bill Gates, frequently expressed his fear that Microsoft is about two years away from failure, that somewhere out E-BUSINESS